Adidas is celebrating its recent announcement of its multi-year partnership with the International Space Station (ISS) U.S. National Lab by officially unveiling the latest Ultra Boost 20.
According to the brand, the innovative running model draws design elements similar to a space shuttle with each component used for a specific performance-driven function. The Primeknit upper has been revamped thanks to the new Tailored Fiber Placement (TFP) tech, which is a new way of creating the upper by laying down fibers to the millimeter for a flexible fit. The tongue features an official ISS U.S. National Lab patch paying homage to the ongoing partnership between the entities while the trademark Boost midsole is featured at the underfoot along with a Continental rubber and Stretchweb outsole providing maximum traction for all terrains.
“The revolutionary Ultra Boost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors," says Adidas Running's Vice President Design, Sam Handy. "In the Adidas Ultra Boost 20, we have lift-off again."
The first wave of Adidas Ultra Boost 20 styles will launch globally on Dec. 6 on Adidas.com and at select Adidas Running retailers. Pricing has yet to be revealed.
