After rumors of a potential partnership began in July, global K-pop sensation BTS has officially inked an endorsement deal with FILA.
According to NAVER, the seven-member group's partnership with the brand won't just be limited to Korea, but they will also represent the sportswear giant on a global scale in regions including the Americas, Europe, and the rest of Asia. It is currently unclear if the band will be getting its own collaborative sneakers and apparel in the future, but fans can certainly expect them to appear in future campaigns like "One World, One FILA" starting next year.
"BTS's positive mind and genuine communication efforts are in line with the brand's orientation, and their healthy and energetic appearance has been selected as a global model based on the brand image. In addition, BTS, which has established itself as a global artist, and Fila, which has solidified its brand status at home and abroad, are expecting synergy" according to the brand.
