After getting the ball rolling last year, Puma and G-Eazy have officially announced a partnership which will see the rapper release a collaborative sneaker at the top of 2020.
The news was made public yesterday following a Puma-hosted dinner to celebrate G-Eazy's homecoming at Rolling Loud Bay Area over the weekend. G-Eazy collaborators E-40 and Guapdad4000 performed the event, as did fellow Puma ambassador DaniLeigh. NBA Hall of Famer Ralph Sampson (pictured below) was also on hand for the celebration, which included a display of his new Ralph Samson Lo sneakers.
Specifics on the G-Eazy x Puma sneaker weren't announced, but the brand confirmed it's in the works with a launch planned for early next year.
As part of the deal, Puma will support the rapper's The Endless Summer Fund nonprofit which works with local organizations to support homeless and LGBTQ youth.