Celebrating Onitsuka Tiger's 70th anniversary, the brand has released an eye-catching video to announce that Will Smith will be serving as its newest social media project partner.

In the short film, Smith rocks a tracksuit in its signature yellow hue, along with the Mexico 66 SD sneakers, an outfit that channels the ensemble of Bruce Lee from the classic movie The Game of Death. This partnership will mark the first time that Smith has collaborated with a Japanese fashion label.

"Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humor and international awareness," reads a press release from the brand. "And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media-friendly. Feeling this strong affinity, we decided to start this collaboration project."

The exact specifics regarding the collaboration or what exactly Smith's role as a "social media project partner" will entail, but for now, fans can enjoy the Bad Bunny-scored video below.