This past weekend, an Asics store in New Zealand was the target of a cyberattack that caused the large TV screens at the storefront to play pornographic content for 9 hours.

According to reports by the New Zealand Herald, the screening of the graphic material began at 1 A.M. before it was turned off by employees at 10 A.M. John [no last name given], the store manager addressed the situation saying that he believe the incident to be a cybersecurity breach—he was "100 percent sure" the staff hadn't uploaded the explicit videos.

The company also issued an apology on Facebook stating that "an unknown person gained access to the screens above our Central Auckland store and some objectionable content was displayed on the screens. We would like to apologize to anyone who may have seen this. We are working with our software and online security suppliers to ensure this doesn’t happen again."