Although the Nipsey Hussle received his own "Victory Lap" Air Jordan 3s last summer, the late rapper's most notable work in the footwear sector was with Puma. Now, the brand has announced it will continue to support the rapper's family with ongoing collaborations.
At a Wall Street Journal panel alongside rapper G-Eazy, Puma global director of brand and marketing Adam Petrick spoke about the brand's relationship with Nipsey and future plans to work with his estate. "Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate," Petrick said.
"We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation."
Nipsey's most recent work with Puma included a co-branded The Marathon collection, which was revealed in March and slated to launch this fall.
UPDATE (08/20): Last night, it was revealed via Nipsey Hussle's official Instagram account that Puma would be releasing its first official collection with the late rapper on Sept. 5. In an official statement to Complex, Puma revealed more details regarding the upcoming project.
"Puma is proud to honor the vision and legacy of Nipsey Hussle through the new Puma x TMC Collection. With the blessing of his family, we’re releasing it on Sept. 5, 2019 and 100% of the net proceeds from the sales will go to the Neighborhood 'Nip' Foundation. Nipsey always put his community first and we know he wouldn’t want it any other way. He was a visionary who believed in the power of optimism, inspiration and action and The Neighborhood 'Nip' Foundation will continue his legacy as a champion of the people. Nipsey invested his time, energy and soul into collaborating with us to design this collection for his fans and supporters and we feel honored to bring it to life exactly the way he envisioned it. The Marathon Continues."
UPDATE (08/27): Puma has provided the first official look at its upcoming collection of apparel and footwear with the late Nipsey Hussle. The 19-piece Puma x The Marathon Continues collection will feature tracksuits, MCS tracksuits, hoodies, graphic T-shirts, and two colorways of the California sneaker. Each features its own Puma x TMC co-branding. Get a closer look at the range below before it hits shelves on Sept. 5.