Foot Locker is set to open its doors to its newest retail location in Washington Heights tomorrow that's complete with various immersive opportunities for the consumers to experience.

In partnership with Nike, this new 9,000-square-foot space is the first-ever non-Nike store to integrate the Nike App's technology, bringing digitally-led experiences and services to consumers and Nike Plus members in-store including access to what's being called the Unlock Box and Shoecase. The Unlock Box will function as a vending machine allowing members to unlock free limited-edition items, while the Shoecase will provide members with early access to coveted sneaker drops.

"The launch of the Washington Heights Community Power Store serves as an opportunity for us to enhance the in-store customer experience by working in tandem with one of our strongest partners, Nike," said Frank Bracken, VP General Manager of Foot Locker and Kids Foot Locker US. "We're focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve. By partnering with Nike, we're able to offer our customers a seamless and friction-less retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities."

The Foot Locker community-based Power Store is located at 605 West 181st Street and will be open from 10 a.m. to 8 p.m., Monday through Saturday and 10 a.m. to 7 p.m. on Sunday. 

Image via Foot Locker
Image via Foot Locker