Pharrell and Adidas Originals' celebratory "Now Is Her Time" campaign that's aimed at female empowerment across the globe will officially kick off tomorrow with two exclusive releases in collaboration with Billionaire Boys Club.
The BBC exclusives will consist of the Solar Hu and the Crazy BYW models, which are executed in bold "Frozen Yellow" and "Red" color palettes, respectively. Each pair will sit atop a Boost-cushioned midsole along with their corresponding hues decorating the outsole.
Pharrell's BBC x Adidas Originals "Now Is Her Time" pack will release exclusively at the Billionaire Boys Club Global Flagship stores and on its website tomorrow. The Solar Hu will retail for $160 while the Crazy BYW will cost $220. The remainder of the collection including the fan-favorite NMDs will be available starting on Sept. 13.