Since its debut back in 2016 in rather limited fashion, Pharrell's Adidas NMD Hu sneaker has been released in a bevy of colorways. Special projects with Pharrell's iconic streetwear label, Billionaire Boys Club, have also become fairly common. The latest BBC collection prominently features the brand's Digijack pattern.
Two colorways of the BBC x Adidas NMD Hu will be available. Each one features an upper covered in the brand's Digijack print. Other details include a black TPU lacing cage, white laces, and Billionaire Boys Club logos on each heel tab. The pair's main feature is "HEART" and "MIND" stitched in bold white lettering on each foot, a nod to BBC's mantra, "Wealth is of the heart and mind, not the pocket." Each sits atop a Boost midsole and rugged trail outsole.
The green colorway will be exclusive to Billionaire Boys Club locations. The blue option will get a wider launch via adidas.com and other select retailers. Both arrive on Friday, May 3 for $250 each.