Since its inception in 2014, Nike's annual Air Max Day celebration on March 26 has been the brand's way of introducing new product to the market. Last year, the highlight was Sean Wotherspoon's Air Max 1/97 design. In 2019, Nike is using its self-made holiday to give back to the community.
According to retail sources, the sportswear company will not be releasing anything for Air Max Day 2019, but instead is focusing on bettering local communities through the "Give Fresh Air" initiative in collaboration with various athletes and local retailers.
Releases originally planned for Air Max Day will instead be dropping over the upcoming months.
UPDATE: Nike has issued an official statement on its "Give Fresh Air" plans for Air Max Day 2019:
With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and “Air” have become synonymous while expanding its loyal following.
Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give “Air” to support local organizations and champion the power of community.