Super Bowl LIII between the Los Angeles Rams and New England Patriots is mere days away. EA Sports, creators of the popular Madden NFL video game series, have collaborated with Nike to celebrate one of the biggest sporting events of the year.
Debuted by Kansas City Chiefs tight end Travis Kelce at the EA Sports Bowl in Atlanta, the "Madden Pack" features a limited edition colorway of the VaporMax 2019, as well as a short-sleeve Fuse Showout hoodie.
The sneaker sports a translucent blue upper, tonal inner cage, and black accents on the Swoosh and laces. Special branding hits include a red heel tab emblazoned with EA Sports' signature tag line, "It's in the game," and a Madden NFL 19 logo across the bottommost lace. An EA Sports hang tag is also included. The black Fuse Showout hoodie features the official Super Bowl LIII logo embroidered on the chest with a Madden NFL 19 logo positioned across the back. Special packaging stamped with metallic silver co-branding completes the celebratory pack.
Madden NFL 19 players will get their chance at the pack this Friday, Saturday, and Sunday via surprise unlocks. They will also be able to win pairs through the Madden Rewards Program by engaging with the Madden Twitch show, or completing solo challenges on Madden Ultimate Team. Giveaways will also take place on Madden's official Twitter, Instagram, and Facebook channels as well.