A Vintage Ad Campaign Inspired the Latest Air Jordan 9

Jordan Brand has a new Air Jordan 9 inspired by the brand's '90s 'Dream It, Do It' tagline. Find the release date and more details here.

Air Jordan 'Dream It, Do It' Black/University Red 302370 065 (Pair)
Image via Nike
Air Jordan 'Dream It, Do It' Black/University Red 302370 065 (Pair)

After playing around with the Air Jordan 9's blocking last winter with a multicolor boot version of the sneaker, Jordan Brand is set to deliver another colorful take on the model this season, and this time it's taking a more traditional approach.

Taking inspiration from Jordan's Just Do It-inspired "Dream It, Do It" tagline from the '90s, this style takes on an appropriately vibrant mix of purple, teal, and yellow, each of which make up the segmented mudguard and heel overlays. The rest of the sneaker is built with a black leather upper and a rather simple white and red outsole, while the original "Dream It, Do It" logo appears on the woven tongue tag.

This pair is set to hit overseas retailers such as Sivasdescalzo on Saturday, March 9, although a stateside release date has not yet been confirmed.

UPDATE (02/20): Official shots of the "Dream It, Do It" Air Jordan 9 have surfaced, courtesy of Nike. The colorful pair will reportedly be hitting select retailers on March 9 for $190.

Air Jordan 9 Retro "Dream It, Do It"
Release Date: 03/09/19
Color: Black/University Red
Style #: 302370-065
Price: $190

Air Jordan 'Dream It, Do It' Black/University Red 302370-065 (Lateral)
Air Jordan 'Dream It, Do It' Black/University Red 302370-065 (Medial)
Air Jordan 'Dream It, Do It' Black/University Red 302370-065 (Top)
Air Jordan 'Dream It, Do It' Black/University Red 302370-065 (Heel)
Air Jordan 'Dream It, Do It' Black/University Red 302370-065 (Bottom)