The Nike Air Max 97 is currently available to customize through the NIKEiD (now known as Nike By You) platform for the first time in years.
Nike Air Max 97 By You allows customers to put their own spin on the popular '90s running model. Areas like the leather mud guard, mesh upper, branding, outsole, and more are all customizable with a ton of different color options.
While the service does not offer a plethora of premium materials and special design tweaks at the moment, there are still a handful of noteworthy options. Gum bottoms, OG hits on the tongue and outsole, and Neon Green Air bubbles are all sure to be popular choices.
Anyone looking to purchase a one-of-a-kind Nike Air Max 97 can head over to nike.com now to start building their pair. A one-of-one design will cost $190, a slight markup from the usual retail price ($160) of the silhouette. Take a look at some of the possible outcomes you can create on the platform below.