This Speedfactory AM4ATL will be the first in an ongoing series between the two brands to represent major cultural and sporting events across the country throughout the year. For the first installment, Adidas and Foot Locker have chosen to celebrate the different cultures of players that make up a team through a multi-colored, tie dye graphic covering the entirety of the upper. It also features reflective Three Stripes branding on each side panel and sits on a full-length Boost midsole. A matching pair of cleats will be worn by select players participating in the 2019 NFL Pro Bowl in Orlando on Jan. 27.
Like past Speedfactory releases, this one uses data collected from athletes to create a more optimal product. It is also includes an NFC chip on the tongue that can be scanned to unlock special bonus content.