Converse is a giant presence in the world of streetwear, but recent moves by the sneaker brand see it getting back to its athletic roots.
The brand hasn't made an on-court performance sneakers since 2011, but it's signed a new deal with Washington Wizard and Supreme shooting sleeve proponent Kelly Oubre Jr. Details of what exactly are included in the deal are unavailable, but the brand released the following statement:
"Converse has always been defined by the individuals and the movements that dare to push culture forward across sport, music and style. Today, we celebrate this confluence of culture as we reclaim our heritage in basketball. Kelly Oubre Jr.’s grit and who he is as a person off and on the court represents the spirit of creativity and rebellion inherent to our Brand. We’re excited to welcome him to the Converse family and kick off the Converse x Kelly Oubre Jr. journey."
Notable past signature athletes for Converse have included Dwyane Wade, Kyle Korver, and Lou Williams. The brand also has a lifetime partnership with Julius Erving.
This year, Converse reintroduced an '80s silhouette in the "Art of a Champion" pack and debuted a recent collab with Chicago creative Don C, who has an upcoming collab on the reworked ERX.
"Today, its undeniable that basketball culture is a driving force in style. It’s leading the way in breaking and creating style rules, on and off the court,' Converse said in the written statement. "We believe the brand is well positioned to do the same and that’s where we’re focused."
