J.R. Smith found yet another way to make headlines in September when the Cavaliers swingman tattooed the Supreme logo on his right calf. Now, if he has his way, he could be repping yet another brand in the near future.

Smith is the star of a new spot teasing Foot Locker's upcoming Week of Greatness campaign in which he's persuaded to shave his beard or dye his hair to take the ad to the next level. Rather than keep it simple, he decides to take things up a notch by offering to get Foot Locker's logo tattoo on his knee.

Watch the clip above and stay tuned for more from the Week of Greatness.