Foot Locker is continuing its Holiday season tradition with the announcement of the seventh annual Week of Greatness. This year's campaign, #BecauseSneakers, features a wide array of celebrity cameos including Don C, Nigel Sylvester, Juice Wrld, DJ Khaled, Meek Mill, Ben Simmons, and Paul George.
"Supporting the sneaker community has always been at the core of what we do at Foot Locker," said Chairman, President and CEO of Foot Locker Inc. Dick Johnson. "By unveiling #BecauseSneakers, we’re celebrating the passion, energy and individuality of our fans from around the world. With our longstanding heritage in sneaker culture, we understand and respect why sneakerheads do what they do."
To celebrate the week-long event, activations will be held in various cities around the world like Berlin, London, Los Angeles, Milan, New York, Paris, and Toronto to mark the launch of special projects and collaborations. Some of the product dropping throughout the week to look forward to includes the Champion x Timberland collection, Nike Air Max "Gold Pack," Adidas Ultra Boost "Medal" pack, and Puma x Transformers collab.