After recently enlisting Will Smith to parody sneaker unboxings and leak accounts, Jordan Brand is continuing the self-aware marketing with a new Air Jordan 1 that pokes fun at resell culture.
Previewed by @restockchicago—a resell shop—is a black, white, and yellow Air Jordan 1 High decked out with details referencing today's climate.
There's "no photos" heel embroidery, "please crease" toe text, "wear me" tongue tags, and even "not for resale" wording on the midsole. Inside, the theme continues with "no l's," "general release," and "sorry, this pair is not numbered" prints.
According to early info, this pair will also release in a red-accented colorway. Expect more details soon.
Air Jordan 1 High OG "Not For Resale"
Release Date: 11/14/18
Color: Sail/Black-Varsity Maize
Style #: 861428-107
UPDATE (10/1): Official images of the yellow "No Ls" Air Jordan 1 High OG have surfaced. This pair is expected to be joined by a red-accented colorway this holiday season.
UPDATE (11/13): Release information has been revealed for the "Varsity Maize" colorway of the "Not For Resale" Air Jordan 1. Much more limited than its red counterpart that released last week, this pair will only be available at the Footaction x Jumpman 23 location in downtown Los Angeles. The pair is set to release on Wednesday, Nov. 14 for $160.