While Yeezy resell values have taken a hit in recent months for a number of reasons, Adidas says things are as fruitful as ever behind the scenes.
Adidas CEO Kasper Rorsted called into CNBC to discuss the brand's quarterly earnings, its reaction to the U.S. midterm elections, and of course, Kanye West's whirlwind year. Many outlets have speculated that West's controversial politics (and recent social media backpedaling) had an effect on Yeezy sales, but Rorsted insists that's not the case.
"We had a very strong third quarter in our Yeezy line," Rorsted said. "We expect to continue strong business with Kanye West also in the years to come. So far, we’ve seen absolutely no slow down in the Yeezy business and in our collaboration with Kanye West."
When pressed to elaborate on West's Trump-friendly political stance, Rorsted took a neutral stance. "If he stays away from politics, that’s his choice. We don’t sign up to all of the statements he makes, we sign up to the creative work that we jointly do, which has been extremely successful for both parties," the CEO said.