Before the Air Jordan 33's official arrival on Thursday, Jordan Brand is calling on one of its most noteworthy collaborators to help launch the latest legacy model.
Travis Scott becomes Principal Scott for a brief clip showing off the model's launch colorway. Set to the track "Stargazing" from the rapper's Astroworld album, the spot sees La Flame hype up a group of young ballers, all of whom are wearing the Jordan 33's debut "Future Flight" colorway.
The "Future Flight" Air Jordan 33 drops Thursday, Oct. 18 at 10 a.m. ET for $175 from SNKRS and can also be picked up from select Jordan Brand retailers.