Following news of an Air Span 2 designed by both parties arriving in the near future, Nike has officially revealed its latest collab with Amsterdam's Patta. Dubbed the "Publicity. Publicity. Wohooooow!" collection, it's inspired by travel and human interaction. The name comes from the "happenings" of avant garde artists in the 1960s.

"Traveling. Visiting each other. Getting to know each other. For us, that is where the collaboration between Nike and Patta started," Patta’s Vincent Van de Waal told Nike

For the collection, Patta and Nike created a new hybrid sneaker—the Air Max 90 x 95. It places a tonal navy blue Air Max 90 upper atop a navy Air Max 95 midsole. Subtle pops of color come in the form a rust orange Swoosh and neon green tongue. Other details include Patta branding on the tongue and replacing the usual Air Max branding on the side panel. 

In the apparel department, reversible Nike outerwear was designed to resemble a tracksuit. One side sports a rust orange and navy blue checkered pattern, while the other is navy blue fleece with white co-branding across the back. T-shirts, pants, jackets, and accessories in the same color palette will also be up for grabs.

Patta's "Publicty. Publicity. Wohooooow!" collection releases at Patta stores and patta.nl on Oct. 20 before receiving a global launch on Oct. 27. 

UPDATE (10/22): After dropping exclusively at Patta this past weekend, Patta's Nike Air Max 90 x 95 collab is receiving a wider launch. The hybrid model will be available in a black color scheme with copper Swoosh branding, as well as an obsidian option with red branding that sits atop a white midsole. Each features a co-branded Volt patches on the tongue.  Check out more detailed images of each pair below. The Patta x Nike Air Max 90 x 95 will retail for €180 (app. $206).

Patta x Nike Air Max 90 x 95
Release Date:
 10/27/18
Color: Black/Mars Stone-Black
Style #: CJ4741-001
​Price: €180 (app. $206)

Patta x Nike Air Max 90 x 95 'Black' CJ4741-001 (Lateral)
Image via Patta
Patta x Nike Air Max 90 x 95 'Black' CJ4741-001 (Heel)
Image via Patta
Patta x Nike Air Max 90 x 95 'Black' CJ4741-001 (Detail)
Image via Patta
Patta x Nike Air Max 90 x 95 'Black' CJ4741-001 (Insole)
Image via Patta

Patta x Nike Air Max 90 x 95
Release Date:
 10/27/18
Color: Dark Obsidian/Habanero Red-White
Style #: CJ4741-400
​Price: €180 (app. $206)

Patta x Nike Air Max 90 x 95 'Obsidian' CJ4741-400 (Pair)
Image via Patta
Patta x Nike Air Max 90 x 95 'Obsidian' CJ4741-400 (Lateral)
Image via Patta
Patta x Nike Air Max 90 x 95 'Obsidian' CJ4741-400 (Heel)
Image via Patta
Patta x Nike Air Max 90 x 95 'Obsidian' CJ4741-400 (Detail)
Image via Patta
Patta x Nike Air Max 90 x 95 'Obsidian' CJ4741-400 (Tongue)
Image via Patta
Patta x Nike Air Max 90 x 95 'Publicity. Publicity. Wohooooow!' Collection 1
Image via Nike
Patta x Nike Air Max 90 x 95 'Publicity. Publicity. Wohooooow!' Collection 4
Image via Nike
Patta x Nike Air Max 90 x 95 'Publicity. Publicity. Wohooooow!' Collection 3
Image via Nike
Patta x Nike Air Max 90 x 95 'Publicity. Publicity. Wohooooow!' Collection 2
Image via Nike