Despite tweets from president Donald Trump and numerous calls for boycotts, Nike is standing tall in the face of backlash from its Colin Kaepernick campaign. A report the week of the controversy showed online sales had jumped considerably following the ad, and now there's even more reason for the Swoosh to celebrate.
According to data from Reuters, the number of sold out items on Nike's website increased a massive 61 percent from Sept. 3-Sept. 13, the 10-day period after the ad debuted, compared to the 10-day period prior. The firm's findings showed 703 sold out items the week before the campaign in comparison to 1,131 out of stock items after the ad.
Further info shows that sale items have dropped from 32 percent to 30 percent, while the average amount discounted—eight percent—did not change during either 10-day stretch.
“These strong statistics reinforce the notion that Nike is standing firm—and not just in a social context," said Thomson Reuters director of consumer research Jharonne Martis.