With the latest film in the Predator franchise set to release on Sept. 14, Reebok has partnered with 20th Century Fox and Extra Butter on a special DMX Run 10 to mark the occasion.
The '90s runner is outfitted in a camouflage-style look inspired by the stealthy appearance of the film's main antagonist. A solid white upper fades into a green graphic reminiscent of the movie's jungle setting. Neon yellow Reebok logos on the tongue and a neon mesh gusset both take cues from Predator's appearance. Further details include "over here" and "turn around" stamped on the inner tongue in red in Predator's language, handwritten military coordinates written in red on the lateral heel, and an iridescent sole that glows in the dark to represent the extraterrestrial hunter's operating system short circuiting at the end of the original 1987 film starring Arnold Schwarzenegger.
Aside from the sneaker itself, the theme is driven home with one of the Predator's "spine trophy" hang tags and packaging that sports map drawings to mimic the hunter's vision.
The 20th Century Fox x Reebok DMX Run 10 "Predator" will be available on Sept. 14 for $200 at shop.extrabutterny.com, reebok.com, and other select retailers.
