On Labor Day, Nike made a powerful statement by naming Colin Kaepernick one of the faces of a new campaign. It didn't take long for backlash to begin, with many social media users threatening boycotts and sharing images of their trashed Nikes. Now, the POTUS is getting in on the action with a tweet of his own.
"Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," wrote Donald Trump this morning. "I wonder if they had any idea that it would be this way?"
Although Nike may have alienated some of its former fans, it remains to be seen how much of an impact the Kaepernick endorsement will have on its bottom line. Whether or not the brand "had any idea that it would be this way," that may not have been a concern based on a statement it provided to Sole Collector. "We believe in the power of sport to be a transformative agent," it read. "At Nike, we support our athletes on and off the field."