After recently enlisting Will Smith to parody sneaker unboxings and leak accounts, Jordan Brand is continuing the self-aware marketing with a new Air Jordan 1 that pokes fun at resell culture.

Previewed by @restockchicago—a resell shop—is a black, white, and yellow Air Jordan 1 High decked out with details referencing today's climate.

There's "no photos" heel embroidery, "please crease" toe text, "wear me" tongue tags, and even "not for resale" wording on the midsole. Inside, the theme continues with "no l's," "general release," and "sorry, this pair is not numbered" prints.

According to early info, this pair will also release in a red-accented colorway. Expect more details soon.

Air Jordan 1 High OG
Release Date: Holiday 2018
Color: Sail/Black-Varsity Maize
Style #: 861428-107

Air Jordan 1 High OG 'No L's' (Front and Back)
Image via @restockchicago