SoleFly Unveils Its New Jordan 'Lotto' Collab

Miami retailer SoleFly collaborates with Jordan Brand on the Florida Lotto-inspired Jordan Racer 88 sneaker. The collab takes cues from the store's previous Air Jordan 3 friends and family design.

SoleFly x Jordan Racer 88 'Florida Lotto' (With Air Jordan 3)
Image via SoleFly
SoleFly x Jordan Racer 88 'Florida Lotto' (With Air Jordan 3)

SoleFly is delivering on last week's teaser with the full reveal of its new "Lotto" collaboration with Jordan Brand.

Taking direct inspiration from the store's friends and family exclusive Air Jordan 3 from 2014, this year's edition uses the Jordan Racer 88 silhouette. The color placement and shades are nearly identical to the shoe's Jordan 3 counterpart, and there's a new flamingo logo in place of the Racer 88's usual Jumpman branding.

To further the theme, SoleFly has included scratch-off tickets in each sneaker box which include prizes like T-shirts and even the opportunity to win the store's Air Jordan 3 collab.

Only 223 pairs of the SoleFly x Jordan Racer 88 "Lotto" will be available at a retail price of $150 each, with the first drop coming in-store at the retailer's Cutler Bay location on Saturday, Aug. 25. That will be followed by an online release on Wednesday, Aug. 29 at 11:15 p.m. ET—the same time the Florida lottery's winning numbers are announced.

SoleFly x Jordan Racer 88 'Florida Lotto' (Pair)
SoleFly x Jordan Racer 88 'Florida Lotto' (Top)
SoleFly x Jordan Racer 88 'Florida Lotto' (Tongue)
SoleFly x Jordan Racer 88 'Florida Lotto' (Heel)
SoleFly x Jordan Racer 88 'Florida Lotto' (Heel Detail)