Life in the public eye got off to an interesting start for the KD11 when Nike Senior Director of Global Communications Heidi Burgett tweeted, then later deleted, images of the shoe in mid-May. Like we’ve often seen with the Nike spokesperson, she showcased the sneaker on her personal account first, but rather than being followed up by official communications shortly thereafter, it didn’t hit Nike’s news site until nearly a month later.
Durant had been expected to debut the shoe himself during the 2018 NBA Finals, but instead opted to stick with the KD 10—the same model he wore en route to his first NBA title the year prior. Since Durant hasn’t argued this particular decision on social media, we can only speculate at this point as to his reasoning, but regardless of his motivations, it added to the rather unceremonious unveiling of the new model.
Despite the rocky debut, Durant will presumably be wearing the 11 for the upcoming 2018-19 NBA season, and it’s hard to imagine a scenario in which the Warriors aren’t hoisting the Larry O’Brien Championship Trophy over their heads next June. So its introduction could be long forgotten about by then, especially if the model performs on court.
But does it?
Hover over the dots for a full performance breakdown to find out.