Adidas is set to drop a new colorway for the Ultra Boost 4.0 in observance of Breast Cancer Awareness, which kicks off every October. 

To help spread the awareness, the Ultra Boost 4.0 arrives in a white and black Primeknit upper, with a matte black cage and pink Ultra Boost branding on the heel. A subtle detail includes the pink Breast Cancer ribbon on the heel pull-tab. The upper sits atop a blacked-out Boost cushioned midsole and white Continental outsole. 

Retailing for $180, sneaker fans can show their support with the Adidas Ultra Boost 4.0 Breast Cancer Awareness when this version lands at adidas.com and select Adidas retailers on Saturday, Sept. 1, 2018. 

Adidas Ultra Boost 4.0 Breast Cancer Awareness
Release Date: 09/01/18
Color: Cloud White/Core Black-Shock Pink
Style #: BC0247
Price: $180

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