Adidas Has New Sneakers for Your Corporate Life

The folks over at Adidas Consortium play on normcore corporate fashion tones and feels for two new sneakers that feature Primeknit and rugged outsoles.

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Image via END
adidas consortium workshop 04

Even if getting up and walking to the water cooler every hour on the hour is the most rigorous part of your day at work, Adidas thinks there should be a sneaker suited for the daily grind behind your cubicle walls. The creative minds behind Adidas' Workshop program have a forthcoming collection that draws inspiration from the normal day-to-day grind. 

Credited to the mainstream popularity of "normcore," fashion brands like Balenciaga are embracing the plain and adapting it to the world of high fashion. An upcoming fall/winter 2018 drop from Adidas Consortium plans to do the same with two new silhouettes crafted for the old nine to five.  

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Revamped takes on the Falcon and SS2G are the two sneakers to emerge from the campaign and they feature a variety of elements to suit the average working Joe. The chunky sneakers include fundamental Adidas concepts like Primeknit uppers and rugged outsoles in simple white, grey, and black colorways. The sneakers are designed to blend in with the normal office attire while providing comfort and durability for those long meetings, budget cuts, and mandatory small talk. 

Check out below for more information and images of the sneakers. The Adidas Consortium Workshop collection drops August 8 from retailers including End.

Adidas Consortium Workshop Falcon
Release Date:
08/08/18
Color: White/Black/Blue
Style Code: BC0695

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Adidas Consortium Workshop SS2G
Release Date
: 08/08/18
Color: White/Black/Blue
Style Code: BC0698

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