Over NBA All-Star Weekend, Undefeated did its thing on the Kobe 1 Protro, paying homage to the Black Mamba's legacy in L.A. by releasing two special make ups of the upgraded retro sneaker. In addition to the styles that hit shelves, Undefeated also cooked up unreleased versions including a patent leather purple variation and a friends and family olive green. Months later, the latter pair will be made available to Undefeated customers, but there's a (huge) catch.
In celebration of the opening of Undefeated Harajuku's new Meiji Dori location, the retailer is making 10 pairs of the olive Kobe 1 Protros available to customers this weekend. Shoppers who make a purchase during opening day will be entered into a raffle—but that's only the beginning.
Raffle winners will then be seeded in a basketball competition for a chance to take home one of the 10 friends and family pairs. Specifics of the tournament have not been disclosed, although Undefeated is pointing interested parties to its @undefeated_harajuka Instagram for further details.
Undefeated Harajuku's Meiji Dori location opens Friday, July 14.