Nike is implementing a new app that aims to enhance the in-store shopping experience by "intuitively [bridging] the worlds of tech and physical retail" via smartphone. 

The goal is to increase the level of service available to customers in three primary areas. First, it will allow products to be browsed and held on same-day reservations. Additionally, NikePlus members will be able to unlock special products, discounts, and rewards. And finally, it will enable the scanning of barcodes to learn more about the product, color availability, and sizing. 

nike-shopping-app
Image via Nike

Currently, the reservation, unlock, and scan features are available at Nike Santa Monica, The Grove, Nike Portland, and Nike by Melrose. Additional "Nike App at Retail" features will be added for the opening Nike's upcoming NYC flagship in fall 2018, before eventually hitting all Nike Store locations 

The app is available to download now. Check out the video below to see how it works.