For the past year, images have been surfacing online of various pairs of Nikes outfitted with colorways honoring the 30th anniversary of the brand's iconic "Just Do It" tag line. While some pairs seem to borrow design language from Virgil Abloh's popular creations with the Swoosh, others are a slightly more subdued ode to the slogan. These latest pairs fall into the latter category.
Three of Nike's most celebrated silhouettes—the Air Force 1 Low, Air Max 95, and Air Force 1 High—are outfitted in bright orange uppers that evoke memories of the brand's original packaging. Each also displays white branding hits and sits atop a white midsole. The "Just Do It" detail can be seen on the lateral heel of each where a patch black-and-white patch displaying the memorable phrase has been embroidered, as well as on a matching hang tag.
Look for all three of these bright pairs to hit Nike SNKRS and other select retailers on Thursday, August 2 for $100 (Air Force 1 Low), $110 (Air Force 1 High), and $170 (Air Max 95), respectively.
Nike Air Max 95 'Just Do It'
Release Date: 08/02/18
Color: Total Orange/White-Black
Style #: AV6246-800
Price: $170
Nike Air Force 1 Low 'Just Do It'
Release Date: 08/02/18
Color: Total Orange/White-Black
Style #: BQ5360-800
Price: $100
Nike Air Force 1 High 'Just Do It'
Release Date: 08/02/18
Color: Total Orange/White-Black
Style #: BQ7925-800
Price: $110
