Concepts Makes the Adidas Energy Boost Even Cozier

Concepts has a new Adidas Energy Boost collaboration inspired by hotel spas and shiatsu massage. Find the full details including pricing info and the release date here.

Concepts x Adidas Energy Boost 'Shiatsu' (Detail)
Image via CNCPTS
Concepts x Adidas Energy Boost 'Shiatsu' (Detail)

As the first sneaker to feature Adidas' now-ubiquitous Boost cushioning, the Energy Boost was an early adapter of the cozy footwear movement. Lauded for its responsive feel and sock-like fit, the sneaker is now getting an even plusher update courtesy of Concepts.

With inspiration from hotel spas and shiatsu massage, the retailer has filled the Energy Boost's liner with a jade-colored french terry not unlike what one might find on a bathrobe. Elsewhere, the jade theme continues on the white knit sneaker's TPU cage, laces, and marbled outsole. 

Concepts x Adidas Energy Boost 'Shiatsu' (Full Collection)

The Concepts x Adidas Energy Boost "Shiatsu" comes with special packaging including three sets of laces and will launch Saturday, July 21 from the retailer's Boston and NYC locations at 10 a.m. ET followed by a cncpts.com drop at 11 a.m. ET. The collab retails for $200.

Concepts x Adidas Energy Boost 'Shiatsu' (Front)
Concepts x Adidas Energy Boost 'Shiatsu' (Sole)
Concepts x Adidas Energy Boost 'Shiatsu' (On-Foot)