To celebrate the launch of Virgil Abloh's latest Nike collection for the start of the 2018 World Cup, Philadelphia boutique Ubiq has joined forces with another local business for a special giveaway.
Ubiq linked up with popular Philly donut spot Federal Donuts for an interactive giveaway that will give one lucky customer a full prize bundle that includes multiple pieces of apparel, as well as a pair of the Zoom Fly Mercurial Flyknit from the soccer-inspired pack designed by Abloh.
In order to win, all you have to do is eat some donuts (sort of). Starting this morning, Philly locals will get the chance to stop into the Federal Donuts location on 1623 Sansom St. to purchase a two-pack of the sugary, fried dessert made especially for the release. The black and orange donuts are crafted to match up with the black and orange pairs of sneakers releasing with the collection and sport special icing details to mimic the color palette of the collection as well. They will also come packaged in a special box emblazoned with Abloh's signature quoted phrasing on the lid.
Once the customer purchases their box of "DONUTS," they must post a unique photo with them around the city on Instagram, tag both shops, and include their sizing info in the caption. Once lucky winner will be selected who will receive a pack that includes a track jacket, track pants, jersey, soccer ball, and pair of sneaker from the collection.
Any non-locals to the Philly area will get their chance to cop the Off-White x Nike Soccer collection via Nike SNKRS, nike.com, and other select retailers. Ubiq will be dropping its online stock at 1 p.m. EST here.