Regional sneaker staples may not be as prevalent these days as they were in the '90s, but certain attachments are so strong they've withstood the test of time. For its latest "3:AM" drop, Reebok is saluting New Orleans' enduring loyalty to the Workout model.
Affectionately known as the "Soldier" to locals, the Workout gained visibility thanks to rappers on the Cash Money roster, and its legacy will continue through the vision of another Big Easy-based MC, Chase N. Cashe. The artist has teamed with local nightlife photographer Polo Silk to produce three versions of the Workout.
With an emphasis on the Fleur-de-lis symbol, large logos, and camouflage, the New Orleans "3:AM" drop includes the Workout Plus in white with an icy sole, the Workout Mid Strap in black with a camo sole, and the Workout Adv Ripple in white with a gum sole.
Reebok's ongoing "3:AM" campaign taps into creative nightlife in cities across the country. Previous releases have included NYC and Atlanta-themed product.
The New Orleans sneakers will be released with apparel exclusively from reebok.com on Thursday, June 28 at 8 p.m. ET followed by a second launch from select Footaction, Foot Locker, and Champs Sports locations on Friday, June 29.