There's Hidden Branding on This Air Max 97

A brand new black and red colorway of the Nike Air Max 97 has popped up on Atmos' web store that features tonal Nike branding on the mud guard.

Nike Air Max 97 Black/University Red Black AR4259 001 (Lateral)
Retail Store

Image via Atmos.

Nike Air Max 97 Black/University Red Black AR4259 001 (Lateral)

Continuing its recent practice of slapping excessive amounts of branding onto some of its most popular models, Nike is introducing yet another sneaker with a ton of logos. This time around, it's selected the Air Max 97 to receive the treatment.

The pair sports an all-black nylon and leather upper with red hits used on the branding found on the mid panel, tongue, and heel pull tab. Upon closer examination, a tonal all-over print consisting of multiple Nike logos can be seen occupying the mud guard. 

While a stateside release has yet to be confirmed, pairs of the popular Air Max model have already started to pop at overseas retailers like Atmos. The Japanese retailer recently released a pack of sneakers dubbed the "We Love Nike" pack with a similar all-over print branding. 

This black and red Nike Air Max 97 can be purchased here for ¥18,000 (app. $163).

Nike Air Max 97 Black/University Red-Black AR4259-001 (Pair)
Nike Air Max 97 Black/University Red-Black AR4259-001 (Medial)
Nike Air Max 97 Black/University Red-Black AR4259-001 (Top)
Nike Air Max 97 Black/University Red-Black AR4259-001 (Heel)
Nike Air Max 97 Black/University Red-Black AR4259-001 (Bottom)
Nike Air Max 97 Black/University Red-Black AR4259-001 (Detail)

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