The Swoosh created a rumored 100 pairs of a special Kyrie 4 "Wheaties" colorway. The limited sneakers take their colors from the cereal box with a bright orange upper accented with white branding and blue borders. Down low, the outsole combines brown gum with white splashes, presumably to mimic the look of cereal and milk.
Irving's Wheaties box was unveiled today and features the Boston Celtics star on one side and his Uncle Drew persona on the other. The box will begin arriving at stores this month. Meanwhile, the Uncle Drew film will be released June 29.
It's not clear as of yet how the Kyrie 4 "Wheaties" will be distributed.