Popular rap trio Migos made some noise at the recent Met Gala with their bold fashion statement, but now their threads are grabbing attention for a different reason.
Today, Migos' tour merchandise, in association with their album Culture II, is being sold exclusively in China via Stadium Good's storefront at T-mall. T-mall is a division of the Alibaba Group that services about 500 million customers. The partnership comes via Bravado, the company that manages all the merchandise for Universal Music Group, attempting to expand into the international space.
“We’re thrilled to bring Migos’ merchandise to China as we continue to seek new creative and commercial opportunities for our global roster of artists to reach their fans around the world,” said Mat Vlasic, CEO of Bravado. “Stadium Goods was a natural fit with their thoughtfully curated T-Mall storefront. We’re excited to continue expanding our artist’s reach in the region.”
Select pieces from the Culture II drop, including hoodies, sweatshirts, jackets, tees and more, that originally debuted in the states during the album release will now be available to fans internationally.
