One of the most enduring video game franchises is teaming up with an equally prolific sneaker brand for a crossover collaboration.
Sega's "Sonic the Hedgehog" and Puma have a co-branded collab on the way that uses the sportswear brand's reimagined RS-0 silhouette. "For over 25 years...Sonic has strived to be forever faster," reads the teaser clip. "In 2018, he's hitting top speed. And so is his style."
Keeping true to the 1990s video game theme, the only glimpse at the sneakers we have so far is a pixelated look at the runner, which appears to combine a blue upper with a white midsole and accents of green, red, and yellow.
The Sonic the Hedgehog x Puma RS-0 will be released this June.
UPDATE (04/12): Hikmet Sugoer shares a first look at the Sonic the Hedgehog x Puma RS-0 collaboration, which features a shaggy suede upper with pixelated references to the game on the midsole and heel.