With Lonzo Ball's nagging injuries and his Los Angeles Lakers failing to make the playoffs, it may seem like Big Baller Brand would have little to no postseason presence, but there could be at least one player representing the triple B.
Sources tell Yahoo Sports that New Orleans Pelicans guard Jordan Crawford is in talks to sign with the brand, which would make the well-traveled vet the first NBA player other than Ball to endorse the brand.
Crawford has already worn the ZO2 signature sneakers on court this month—a move that earned Twitter props from Lonzo—and now he's expected to receive a new shipment of gear, including shoes, this week.
While the sponsorship isn't official yet, the current plan would reportedly be for Crawford to sign a deal with Big Baller Brand at a later date which would also give him the freedom to explore his own endeavors.
"It's a great movement…they’re comfortable shoes, I like the fact that it’s a new brand, it ain’t Nike or Adidas," Crawford told ESPN last week after wearing the ZO2 against the Clippers.