Ahead of the Ultra Boost Clima's launch this Friday, Adidas is letting Coachella travelers cool off with a pop-up shop in the middle of the desert.
Situated at 62950 20th Avenue in Palm Springs, California, Adidas' Clima Experience pop-up will offer Coachella attendees the opportunity to cool off with refreshments and giveaways. Visitors will also be able to purchase the new Ultra Boost Clima ahead of its retail release.
"Adidas has to show up in the right way at the right times, bringing our best and most relevant products and experiences to moments that shape culture. We do this in ways that are meaningful by asking how Adidas can bring something of value to Coachella and its guests and not looking at what the brand can get out of it," said Kelly Olmstead, vice president of brand activation at Adidas.
The Ultra Boost Clima will be offered in triple white, triple black, and grey options for $200 each, along with the already-released women's Ultra Boost X Clima in triple white and grey colorways. The event is open Thursday, April 12 through Friday, April 13 from 10 a.m. to 6 p.m. PT.
For those who can't make it to the Clima Experience, the Ultra Boost Clima will be released in triple black on Friday, April 13 at 3 a.m. ET from adidas.com. The triple white and grey styles will follow on April 25.
