Adidas gave every 2018 Boston Marathon participant something to remember with a personalized video clip recapping their respective journeys to the finish line.
Through partnerships with the Boston Athletic Association and digital agency Grow, Adidas used eight cameras and RFID chips embedded in each runners' bib to capture footage from various points throughout the stretch.
"The reactions from those who have seen their personal videos says it all...It captured the essence of the day to relive the moment and create unique memories for each runner," Adidas Running U.S. digital marketing manager Scott Frost told AdWeek.
Around 30,000 people run in the Boston Marathon each year, and Grow trimmed down more than 27 hours of footage within 24 hours to document the rainy race. The agency tells AdWeek that as of this morning, nearly 27,000 runners have already accessed their footage.
Runners can find their personalized videos by visiting heretocreatelegend.adidas.com and entering their bib number.