In the ongoing attempt by retailers to thwart sneaker resellers, Finnish store Beamhill has come up with a creative way to release the Sean Wotherspoon x Nike Air Max 1/97.

Ahead of the sneaker's international launch on Saturday, March 24, Beamhill announced a unique release procedure that will require shoppers to pen an essay or short story detailing their love for Air Max shoes. The store is allowing submissions in both English and Finnish, although it isn't interested in hearing mindless pleas.

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Feel free to interpret the subject as creatively as you want, but please note that we are looking for stories related to the sneakers and the culture, not for a list of general reasons why you should get the shoes," the retailer wrote on Instagram. "Sob stories won't get you far here.
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Unfortunately for readers in the States, winners will be required to pick up the sneakers in person from Beamhill's Helsinki location, so this may not be the most efficient route to the Wotherspoon collaboration. The Air Max 1/97 will release in the U.S. for Air Max Day on Monday, March 26.

Earlier this month, UK retailer Offspring attempted to ban resellers from purchasing Virgil Abloh's European-exclusive Off-White x Air Jordan 1.

 

Saturday 24th of March is the release date for Nike x Sean Wotherspoon Air Max 1/97. We are going to have limited stock in sizes US 8-11 and the price of the shoe is 175€. Due to the low quantities and the special nature of the release, we want to make sure the shoes will find a home they deserve. In other words: this time we decided to sell every pair of these shoes ONLY based on your written stories.
We want you to write us an essay or short story on the subject "AIRMAX & I". The text can be in Finnish or in English and the preferred length somewhere around one page, but in the end it’s up to you. However writing only few sentences will probably not get you far. The main emphasis will be on the context more than the language or grammar.
Feel free to interpret the subject as creatively as you want but please note that we are looking for stories related to the sneakers and the culture, not for a list of general reasons why you should get the shoes. Sob stories won't get you far here.
NOTE ALSO THAT THE SHOES HAVE TO BE PURCHASED DIRECTLY FROM OUR STORE IN HELSINKI DURING THE COMING WEEKEND BY THE WINNER PERSONALLY. So if you are not able to do that, then this is not for you.
You have until 10:00 AM on Thursday 22nd of March to send us the stories. 
REST OF THE RULES AND THE EMAIL FOR THE STORIES CAN BE FOUND ON BEAMHILL’S FACEBOOK PAGE. #nike #airmax #seanwotherspoon #beamhill

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