These days, social media plays a significant role in how sports fans enjoy football games on Saturdays and Sundays. Last season, Adidas paid homage to the social element of the game with AdiMoji cleats for players like Jay Ajayi, Alvin Kamara, JuJu Smith-Shcuster and Von Miller. The pre-game designs featured emoji-style faces of each athlete, who they were made for exclusively. Now, Adidas is introducing an "AdiMoji Pack" collection for all to enjoy.
The Adizero 5-Star 7.0 lineup includes 7 different pairs, each bearing an all-over emoji print and matching gold lace jewel. Fire, Ice, 100, GOAT and Money are some of the more common icons that pop up in the sports conversation, while the multicolor "Oil" pair is a nod to Texas and brand ambassador Snoop Dogg gets his own "Money Bag" make-up.
Look for the "AdiMoji" cleats at adidas.com, Eastbay and Dick's Sporting Goods next Wednesday, March 14 for $130 each.