A new website and social media accounts teasing an upcoming Air Jordan 1 project are now live.
Unbanthelegend.com is promoting an "unboxing" in 114 days and some change, which would be around June 2. When a guest subscribes to the website for updates, they receive following message:
"Stay tuned for exclusive sneak-peeks, custom content and premium rewards leading to the biggest reveal in AJ1 history."
While specific details are unknown, the project is being handled by Los York, a creative agency that has handled numerous projects and strategies for Nike and Jordan Brand in the past. There's already a great deal of speculation about what will ultimately become of "Unbanned." Product, a documentary or a combination of both are the early guess frontrunners.
Stay tuned for more information on this mysterious Jordan 1 story as it develops.