Continuing the streetwear brand's expansion, Kith is opening the doors of a permanent flagship location in Los Angeles on Friday, Feb. 16. The grand opening will be accompanied by the release of the second half of its "Long Live the King" collection with Nike on the LeBron 15.
Like previous Kith locations, this new space has been designed in partnership with Snarkitecture. It boasts a lineup of men's and women's apparel and footwear, as well as Kith's signature Kith Treats cereal bar. To celebrate NBA All-Star Weekend, four new pairs from Fieg's "Long Live the King" program with LeBron James and Nike Basketball will be releasing alongside matching apparel. Each of the pairs feature all-over floral embroidery inspired by a king's cloak and James' royal "King James" nickname. Like the first release, this collection will feature the performance version of the LeBron 15, as well as Fieg's re-imagined lifestyle version with removable straps.
The Kith Los Angeles flagship's address is yet to be announced. In addition to dropping at the new store, an online release on kith.com will follow at midnight with all other Kith shops dropping the collection on Saturday, Feb. 17. The all-white "City of Angels" colorway will only be available online.