Big Mergers in the Sneaker Resell Game

Details regarding Sneaker Resellers Flight Club, Stadium Goods, and Goat's new partnerships.

Stadium Goods Trophy Case
Retail Store

Image via Stadium Goods

Stadium Goods Trophy Case

Stadium GoodsFlight Club, and the Goat app have all been reputable means for sneaker fans to buy authentic kicks on the secondary market. Today, all three have been involved in mergers aimed at strengthening the brands.

Goat and Flight Club have merged, providing Goat with $60 million in new funding and creating the "world's largest sneaker marketplace" according to ESPN's Darren Rovell.  Details regarding how the merger impacts users are provided on Goat's website in an FAQ here

Meanwhile, it was also announced that LVMH Luxury Ventures is now providing backing to Stadium Goods. Details of the partnership were not disclosed, however, WWD reports that the deal will help Stadium Goods expand, and that the brand had previously "considered doing something in the merch space and opening a second location." 

LVMH Luxury Ventures, a subsidiary of the same parent company that owns Louis Vuitton and Hennessy, began in 2017 with the aim of investing in up-and-coming luxury brands.