An endorsement deal from a competing sneaker brand is not enough to stop New Orleans Pelicans point guard Rajon Rondo from wearing Air Jordans. He did just that in a Jan. 14 game against the New York Knicks, although he made some effort to not offend his sponsor by covering up the Jumpman logo on his Air Jordan 11s.

Rondo signed with Chinese sportswear brand Anta in 2013, and has regularly worn its sneakers since. He's even got his own signature line, items from which are available via Anta online here.

The Pelicans won the game in question, with Rondo bringing in eight points over 34 minutes of play.