Nike is moving its New York City flagship store from its current location in Trump Tower to a new 69,000 square foot space just four blocks away, the brand announced today.
Along with the traditional multi-category offerings you'd expect to find at Nike flagship, the five-story location will house a Hyperlive concept, which curates locale-inspired offerings. The store's fifth floor is slated as a NikePlus members-only space that will offer exclusive product access, customization options, and personal shopping assistance.
“Our new flagship store is about serving all of our consumers - especially our NikePlus members — with pinnacle innovative products, a unique design and environment, and the very best of personalized service,” President of Nike Direct, Heidi O’Neill, said in the press relaese.
The current location will close its doors in Spring of 2018, however the new store isn't set to open until early 2019.