The biggest active sneaker endorser of the past decade, LeBron James signed a lifetime contract with Nike in 2015 that was reported to be the largest deal ever given to an athlete by the brand. While he clearly has access to any Swoosh product he or his family will ever want, hype is hype, and Kanye West's Adidas Yeezy Boosts are undeniable at the moment.
Away from his family on Christmas to play the Golden State Warriors in the Bay today, James Facetimed with his children while they opened their gifts this morning. In one video shared on Instagram, his son Bronny is seen holding a brand new snowboard. Also in the clip? An Adidas Yeezy Boost 350 box, which we can assume was also a Christmas gift.
LeBron really got his son a pair of Yeezys for Christmas👀 pic.twitter.com/cc1uH86had— Complex Sneakers (@ComplexSneakers) December 25, 2017
This actually isn't a big deal, but it is interesting to see an athlete so synonymous with Nike sharing the competition's product on social media. And to be fair, we don't actually know that these Yeezys belong to Bronny or that they were purchased by LeBron, but all signs point to 3-Stripes being somewhat in demand in the James household this holiday season.